The role of the designer

I was really eager to start this project because once I had read the brief i knew this would give me a lot of chance to express my creativity and experiment without restrictions and regulations. This project is very similar to what I did for my Final Major Project at Yale College.

the three topics 1.Boarders and Boundaries 2.Ethical Issues 3. Sustainability. I really felt drawn to the ethical issues because its such a diverse subject and im really keen to see what ideas I come up with. I began my project by mind mapping everything I could think of to do surrounding ethical issues. Here is the mind map I created.

The first mind map I did was illustrating the key points to do with Ethical Issues such as Racism, Pollution, Recycling, Disabilities, opportunities and other major types of issues. I found racism very appealing, I thought of an idea to create a campaign against racism. The campaign idea came from things like the Live Aid campaign and Haiti Earthquake. My idea was simple to create a corporate identity to my organisation. However this was only my first idea.

I also began to look at the effects of global warming and the huge impact that its made on society so I created a mind map for that, to see if I could get any good ideas from it.I began to highlight certain issues surrounding global warming like the green house affect and the distribution of fossil fuels to global energy organisations to provide fuel and utility essentials. I also looked at the scientifical side of global warming about the effects of Carbon Dioxide gas on the atmosphere. I also looked at things like deforestation and pollution. However I think I much prefered the ideas of the Racism, I could freely think in my mind the ideas and thoughts of a final project almost immediately after thinking about what I could do for the project.

I began to write down my thoughts and ideas for the project, I also researched some organisation ideas and I found a lot of inspiration. However my biggest challenge was thinking up a name, I found this so difficult because I wanted to incorporate an aspect of the name into the design. I knew soon id have to design a logo and other corporate essentials but I needed to experiment with the name and think of something catchy and memorable.

I began by looking up corporate names that involved anti racism campaigns I found such name as “Show racism the red card” and “Fight against racism and intolerance”. However one of my favourites was this poster for the organisation “Fare” (Football against racism in Europe)

(Image rights belong to and its designer)

This is really how I in vision my organisation to look like, a strong designed logo and a good poster design to get the message across not only legibly and passionately but ethically also. Another poster I really liked is one that shows three hearts with different colours named on each, but showing how indifferent they really are.

image rights belong to and its designer

This poster really inspired me to create a good simple design but with maximum impact to get across its message, so that the observer can understand its message immediately. I think the fact that it shows actual human hearts is used for the shock factor and show the observer the idea of anti racism.

(image rights belong to and the designer and and the images designer)

Here are some more images I found in my research for anti racism campaigns, I really like the brain image. It really signifies the simplicity of the concept, the idea of making racism seem so small and pathetic in the minds of racists. It shows that everyone is the same inside and that we should not hate people because they are different. It’s a very effective piece and is very simple, with minimal typography and still a strong message.

The second piece I really liked too, and I believe it was a very big campaign when it was created. Another simple and very good poster which demonstrates peoples strong belief in ending racism in sport.

Work that has influenced my role:

I recently did a project on markets and it was the second part to the 1st brief. It required us to produce and information poster on statistics about markets. We had to go out and collect data on markets and plot the results in the form of visual statistics. I felt this is more what I wanted to do in graphic design, because I feel that the role of the designer is to show visual information. Designers almost have total control over people. Designers control peoples wants and needs, for years the visual media has told people what to wear, what to eat, what to do and people have to do it. Big corporate companies like McDonalds and Boots, and product designers for Women’s beauty products have been very influential to peoples eating and beauty habits.

This was my final design of the information graphics I did. I really liked the design, its sleek and clean cut. I feel this is how design should be, and simple and as clear as possible what the information is about. I also feel that design itself is an art form, working with typography in a creative way. Here is 1 of my design rough sheets for typography:

Here i had chance to experiment with layout and the grid system. I tried to produce simplistic and stylish design with my typography. Its because of projects such as this one why I started graphic design, the designer can be free to express there creativity in the form of typography, and working with space to make it legible.

I feel I captured the design process of space in this piece of work. I really liked the way the silhouette of the tree, and the way the type is set downwards to keep the negative space on the right. I also feel its the designers role to capture visual concept in the way the designers feels it should be captured. I recently did a project where I had to produce 40 drawings for a brief. I tried to grasp my visual concept of what I was drawing and I produced this:

March 5th. 2010

Today I began to look at more examples of design that i really liked. I was browsing google and came across some fascinating designs and photography that I was really impressed with. My friend in CLM was doing portrait photography this week and I got inspired to look for good examples of portraiture. Here is a photograph that inspired me to do something similar for my poets & prophets brief.

(image rights belong to photographer Mr Iain Crawford and

I really liked this photograph because of its strength in simplicity. The photographer has made a significant point to create an extravagant effect with the red paint. I really thought this was a significant part in my research about the role of the designer, because I learned that even photographers work with a design mind in terms of the structure of their photographs. I also feel that this photograph destroys the concept of conventional portrait photography, because it shows energy and vibrancy. The photographs structure makes the paint almost look like an extravagant red dress worn by the woman. I think this was photographer Iain’s intention. However i strongly feel that it shows fantastic photographic creativity.

In terms of “design” itself. I feel that structure is a very important factor in producing a final piece. When the rough sketches are worked on an elaborate structure is formed and built upon. I feel this is also what the role of the designer is, controlling the structure of a design is the heart and soul of a fantastic piece of work. However like photographer Iain Crawford demonstrates above structure is an important factor across many different disciplines of visual communication.


(image rights belong to and the photographer)

I was really interested in talking about Erik Speikerman’s philosophy in design. I recently watched the film “Helvetica”  and was completely taken by Erik’s opinion on information graphics. He explained that as a controller of information rules and regulations are what keep him hungry to design type. I feel that rules and regulations limit a designers ability to experiment to the full extent of their ideas. However rules and regulations are important, because in industry briefs from clients will be specific and to a point. I feel that the role of the designer would be to meet these needs not only successfully in terms of the brief but personally to the designer. Being able to like a design that was tailor to the needs of a client is a triumph to even the most talented designers im sure.

Erik’s work ethic is very inspiring to me, I had a lecturer at Yale who’s thoughts about design were very similar to that of Speikerman’s. His knowledge of typography and his ability to burn out an idea, to feel a specific relationship with a design and how it makes you feel. When I design I know instinctively whether or not the design works and so I move the elements around until they work in a harmony.

(image rights belong to designer Erik Spiekermann and the hosting site


This week was a chance for all the first year students to see people from the industry surrounding the field of Art and Design. I approached the event rather sceptical of whether I was going to learn anything new and exciting, apart from the obvious things that a person of experience can offer. Keep your head high, and keep trying. But, I was overwhelmed by the information I had received from the first presentation I attended.

On the first day of creative futures, me and a group of other students had to produce a piece of work to sell on Ebay at the end of the day. I started off by getting to know my group and we started to mind map our ideas. We found this a difficult task because, there wasnt much we were given that we could utilise to create a good selling design. Our box contained a few pens and some torn up paper, which I wasnt to happy about. I felt that we couldn’t take the idea too serious, but once we sat down n thought what could sell we had a better idea of what to do.

We began to look at Ebay and what things were selling well, and we knew that the singer Lady GAGA was popular and the girls in the group thought it would be a good idea and would sell. Therefore we found some reference material off the internet and I began to draw the character, and the girls went shopping for paints and other flash extras to add to the design.  Once id finished the drawing we began to add gold paint and glitter to make the picture look more glamorous and extravagant.  I found the experience really enjoyable towards the end, I got to work in a team of class mates who were just as driven as me in wanting to create something unique and striking.

The first presentation was from a guy called Gareth Lawn, a former Glyndwr and Yale Graphics Student as well as finding himself a career in the industry. His website was really inspiring and I am definitely looking forward to creating my own very soon. His advice and presentation was really inspiring, and I really liked how he made himself stand out to others when he applied for his current job. Ever since I was a graphic student

I’ve always been taught to go the extra mile and set myself apart from other people. I could really relate to Gareth and his ideas.

Gareth covered everything I wanted to know about in the industry, and the things to come that could be a problem when it came to look for a job, post graduation. Gareth explained how his key to success was being an individual and making his work specific to the client, for example if applying for a printing agency; to include some form of print in your application to show your eager and know what you are doing. I could really understand this and this is exactly how I would go about it. Gareth kept me interested through the whole hour of his presentation, i was picking up little bits of advice and inspiration from everything he was suggesting.

The second person to make a presentation was a man who worked for an organization, which tried to use design as a way of creating methods to overcome problems. I was really interested in this as the man said he helped create certain parts for the NASA space research scheme. He was explaining how his methods of design and research saved NASA millions of dollars, because he was creating solutions to problems that NASA were spending a lot of money developing without getting the right results.

He was also explaining how the National Health Service was an untapped resource in terms of design opportunities. I found this really interesting because, experts can argue the state of how the NHS is built, but the man explained that design is used in every aspect of everything that’s made.

Overall I really enjoyed the talks that were given over Creative Futures week, I was truly inspired about the world outside of University and I was given a greater insight into what to expect when I finish the course. I think that learning how to prepare now, is what will give me a greater insight to what the role of the designer is once I enter the world of work; and what problems I might face.

Tuesday, March 2nd 2010

Today Liz Edward’s gave me a talk during our class lecture, about the CO2 Cubes in Copenhagen. The Cubes are a digital media art exhibition that was built at the end of 2009, which were created to show our battle with global warming and pollution. The Cubes represent how many cubic feet of CO2 gas there is in 1 Tonne. The Cubes were made by the UN framework after the convention on global warming.

Above is an interesting slide show i found on YouTube of the construction of the CO2 cubes. I really liked the idea of how they created the structure out of steel containers and built them upon a solid steel structure.

The size of the Cubes are 27′ x 27′ x 27′, and are run on a 24 hour cycle, which is designed to provide visual information about the effects of CO2 and what 1 Tonne of CO2 looks like in a physical form. Obscura Digital created the visual data. I was shocked to discover that 1 Tonne of CO2 is the amount an average Citizen emits in 1 month. However this is also the amount an average U.S Citizen produces in 2 weeks!

We were all shocked about what we had found out and we began to think about things like, are the Cubes themselves ecologically designed. For example is the material that they are made from recycled or what about the energy needed to power them 24 hours a day, and what are they built upon. The Cubes are an impressive work of art and I feel that what they represent is a much bigger contrast to the amount of energy they need to work. Of course this isn’t correct in terms of being environmentally friendly, but what it represents makes it a much more ethical way to create CO2 than a person who intentionally wastes energy for no reason.


I began to read this article that was discussing the differences between “art” and “design”, and the argument was at the Royal College of Art. The argument was headed by Michael Johnson, who was questioning Dan Ferns leadership and how his ethos was ruled by the “art approach” and irrelevance to the real world. I agree to a certain extent that artists don’t really work to a specific set of rules and regulations to create something that fits a certain need. Designers work within a set of rules, but also I feel the creative aspect is the same in design as it is in art. I feel that the best ideas are created from experimentation and a process is needed to create a final product. However where I feel that the two fields is the process and the way in which both fields create visual information. For example designers try to communicate information in a visual form, where as I feel the message sent across in art is more distorted and holds deeper meaning.

I really agree with the quote “Artists can choose. They can communicate or not. Visual communicators are obligated to communicate.” something.” I feel that artists can decide whether there information can communicate or not,  but however I feel that designers communication must be legible, because the information needs to be understood as quickly as possible by the observer. But, an arts work tries to make the observer feel a certain way and experience emotion rather than conveying actual information. Art and Design are different, but both fields work to communicate to the observer and either being emotive communication or formal information. The process to achieving these two different types of information are the extreme differences that both fields hold.

March 11th 2010

Today in Adams Thursday session, we were put into groups and were asked to think about what the differences are between Illustration and Graphic Design, in terms of what the role of the designer is. My Graphic Design class were mixed in with the Illustration class and we were asked to come up with a quote what we thought described what the role of the designer is. We began by writing down in bullet points what we thought a Designer was and what an Illustrator is and compared the similarities and the differences.

We found that Graphic Designers create information that is simple and direct without creating too much that will distort the message, and Illustrators are visual communicators who create visual reference in relation to the client needs. For example information interpreters would be a suitable name I think would represent the field of Illustration. We had to come up with a quote that best describes the role of the designer, we had a lot of trouble trying to come up with a quote that best signified the role. However I managed to come up with “To create something visual with maximum meaning by minimum means”.

I first heard this reference to the role of the designer when I researched a very famous World War 2 time graphic designer called Abram Games. He was a big believer in creating information posters which conveyed a certain amount of information about war-time Britain and what the public could do to help themselves.(image rights belong to the designer Abram Games and the file host

This here is one of my favorite pieces by Games, it really does show how simple and powerful information graphics can be. Using his technique of “Maximum meaning, minimum means” is a powerful tool in the role of the designer. It allows one to be fluent and skillful within one piece of work without making the information complicated and hard to understand.

Once we had the quote I had to stand up and present my quote to the rest of the class, and explain what it meant and how we come about creating it. I was really interested to see what other people had thought of and I did agree and disagree with some of the quotations. However I feel because we were a mix of designers and illustrators our views are going to conflict and some time or other. I have explained how I feel the two fields are different but they can co-exist and they can fuel each others ideas in a positive way.


After I looked at my mind maps I began thinking about an identity for the body of my work on ethical issues. I wanted to create something unique and genuine, that was simple and got the message across quickly and simply. I began thinking of names for the campaign, and I had a lot of trouble trying to create something catchy and would work well in  design. I began to make rough sheets of what names I could use and logo roughs. I chose the name “Lets Love Equality”, because I felt it represented anti racism.

(image rights belong to the designer and the file host

I really liked the look of this purple heart I found on the internet as I was browsing for “heart” designs that could influence my logo. I liked the warm glow and the simplicity of this design, I feel the colours work really well. Maybe I could go about animating my logo.

(image rights belong to the art works designer and the file hosting site

This picture was more for the type of design I wanted to create, simple. It works really well and the different colours could be a good idea for my design.  thought of creating the different races of hearts, I thought that could work quite well as logo. I will carry on sketching my roughs and see what I come up with as a design.

I began sketching rough ideas for the logo, and I wanted to keep the type to  minimum so I could make a clear simplistic logo that people would remember if they saw it on a billboard or on TV.

I started to work with the heart shape, because love is the key factor I wanted to strongly put across. I really liked the idea of using the Union Jack as a starting point with my logo, however I did not feel that it gave that same feeling of equality that I wanted. So I started sketching different colour hearts to represent the different races of people. But, however there is no difference in the sketches. The hearts are the same width, height and consistency; which I feels means that we are no different from each other. We are all special in our own way, and I wanted to use the heart shapes as the representation of love which is a strong factor with this subject.

I also began creating t-shirts and different types of information posters about racial equality, and tried to see how the logo would fit in. I did not think the Union Jack logo was very legible because I could not make the design balanced, or show that its representing racial equality.

Next thing to do is try to apply this logo to different medias, such as t-shirts, cards, leaflets, website, hats, shorts, billboards, cars & vans and other types of commercial advertising. I’m really looking forward to seeing what I can come up with later on in the project. I am really excited to see how far I can push my designs to making a great Racial Equality campaign.

March 18th, 2010

Today we had a lecture with Adam about “What is the role of the designer?”, people were still unclear about how and what we were going achieve from this project. However I had a good idea of what I felt the role of the designer was. Adam began to mind map what we thought makes the designer, and we discussed about how we go about researching even to our ethical boundaries. Here is the mind map I created during this session.

We discussed with Adam what we thought the role of the designer was and how we felt it affected out ethical and moral values if were employed by a person or company, and if that company was exploiting its workers or creating false promise to its customers. I felt that this was a very important topic to talk about in terms of the role of the designer, because I feel that a designers personal ethics would affect the designer’s ability to work to every project assigned by the client. However we discussed that in terms of money and “making ends meet” that ethics isn’t an option to up and coming designers, who need to provide and build up a reputation or a client base.

We also discussed how ethics affects the world we live in and peoples opinions of design. I feel that design itself has a really big influence on peoples lives and choices. The way it is manipulated to make people think and want things that they don’t need and sometimes want. But, with pressures from the media and advertising; I feel peoples judgement can be clouded by personal needs and desires. I feel that design and the media is a very powerful tool in controlling peoples lives and being at the root of that industry makes me feel slightly apprehensive about entering the world of design. However I feel that design as a social tool can bring a lot of good and positivity into the world, and I hope my future experience in the world of design brings as much good as it does experience.

5th April 2010

Today i had a conversation with another student at Glyndwr who is doing the Graphic Novels course and who is a friend of mine. We started getting into a conversation on Windows Messenger about the differences between Graphic Design and Art. Here is how the conversation went:

Dave: If you’re an artist its part of the package not the usual career is it lol

being a bum could be what gets your money

or at least it could seem that way.

Owen: True

Dave: Obviously it’s different with graphic design.

Owen: Yes it is slightly.

Dave: I don’t know how you can use computers to design all the time lol id have to top myself!! Haha I realise it makes things easier and what not but not for me lol.

Owen: It’s brilliant because were all about perfection in a simple way, simple isn’t always bad.

Owen: Clean cut and minimal.

Dave:*shudders* the very thought makes me want to go out and spray paint my art all over something blank and white in some act of rebellion to precision lol.

Owen: lol

Owen: Yes but there’s something about a clean-cut logos for example that is orgasmic, because it’s simple and stylish.

Owen: It’s about portraying a message simply and quickly.

Dave: whatever turns you on man, not me lol I need disorder and so many imperfections in all wrong haha.

Well, it depends how you view ‘wrong’ of course; free and expressive.

Owen: I agree with free and expressive with “art” because it’s about emotion, but graphic design is about visually showing information that is legible and understandable at first glance; that’s how they differ I guess. I agree with free and expressive with “art” because it’s about emotion. Emotion doesn’t hold boundaries and rules.

Dave: I prefer deeper messages portrayed though varied means, versatility I enjoy but how can you portray something emotional quickly and simply?

Through images maybe but how much of a story does it tell without going deeper?

And how many questions are answered when looking at it?

Owen: Well information that is shown visually can be viewed to fit a specific need, and the clearer the message the more legible the design.

Dave: hmm, good point

But I think condensing message into a logo or design doesn’t really fit. Fair enough if that message is screaming at you and is obvious, But how do you portray deeper meaning, through logo and typography and graphic?

I imagine it’s through those means, that you can yourself do just that being a graphic designer.

Owen: Well that is expanding the rules, and a logo wouldn’t be efficient to express meaning

Dave: say you had to design a logo for say….rape awareness….all the intricate and complex emotions to do with that how would you do it in a simplified way?

Owen: Maybe a piece of information graphics or a poster would be a more efficient way of creating greater meaning.

Owen: It can be scaled to suit a need.

Dave: that’s what I thought like

Owen: Such as a bill board maybe?

Dave: yeah

Owen: For the “shock” factor

Dave: But say you were commissioned and your employer asked for just text, to make a bold advertisement for the subject I just mentioned, and you weren’t allowed to use any colour….

Only specific image and certain type faces or typography even, How would you go about doing it with that limitation?

Owen: Well depending on the subject you’d wana chose a typeface that suited a specific purpose

Dave: yeah

Owen: Also using graphical images would simplify the design

Dave: That’s because type can say a lot.

I’m trying to get an image in my head of how your discipline works.

Owen: If  it was something to do with babies or children for selling a specific product, a light sans typeface would make it softer and simple, and would suit the design much better.

Owen: Rather than a large bold sans font that would make it striking and powerful, when the aspect is gentle and sensitive.

Dave: Being dependant on the theme and subject, also the target audience.

Owen: Yes, you want type that meets the purpose and the message you’re trying to convey.

Dave: yes

Owen: Same with logo design, lots of wording creates confusion. If driving along in a car, the person has about 5 seconds max to read a billboard and understand and feel what that message is conveying.

Dave: Yes if its road signs or to be read quickly etc

But if it’s in the middle of a bustling city and needs to stand out the opposite applies, it needs to be noticed

Owen: Then colour can be used, and contrast of colour can create emotion in both art & design. A contrast of tones and textures can set 1 design apart from another.

Dave: Of course, and it’s about opinion too.

Owen: True, peoples taste in design differ.

10th april, 2010

Here I began to experiment making book marks and other types of visual graphics to promote Lets Love Equality. I wanted to make the design simple and elegant, whilst conveying a strong social message about equality. I also thought that adding a background texture would bring the design to life and make it much more bold. I showed the design to my friend in second CLM and asked for his suggestions. He suggested that I should change the opacity levels on the hearts so that they blend in more with the background tones. I created the background tones by using a wet tea bag and dabbing it onto white inkjet paper, I then scanned in the picture and changed the tone levels, and also the hue and saturation levels to create a unique texture. I really liked the effect it gave and I plan to use it in other designs for this brand.

15th April, 2010

Conclusion and My Findings

I began to look at my findings on my blog and I knew I needed to come up with a conclusion to what I thought the role of the designer was in my words. After all my research and discussions I began to think about what impact he role of the designer had on me and this project also. I feel that the role of the designer is to create something visual with minimal complication and clutter so that the message is bold and clear, and can be understood within the first 5 seconds of  the observer looking at it. I also feel the role of the designer to work to the limits and push your own boundaries on what you can do with an idea, burn it out until it can’t be carried anymore. I feel this is what leads to good design, and making information simple and legible will put across a clear bold message on the subject of the design. I was once told by a design teacher when I was at Yale University doing National Diploma Graphic Design, that design is about creating a visual stimulus that holds meaning and does not have to contain words  for it to be powerful and striking.

A lot like fine art, design can also create emotion and make the observer feel a certain way, as I explained before that fine art is a gateway to expression and emotion, I feel that design is expressionism with a set of rules. I feel that rules keep design sophisticated but I also feel that design does not always need sophistication for it to be powerful and striking. However I feel that in information design legibility is the key ingredient for creating good design. I also think that design is a medium that crosses over with all forms of  visual communication, because it is a structured discipline and it requires a certain level of creativity as well as structural thinking. I think is what inspired the Bauhaus school of art and design in the 1920’s and 30’s. The fact that visual communication could be used to inspire a generation to design sophisticated furniture and architectural design.

15th May, 2010                               THE FINAL PEICE


Paul Smith

(image rights belong to Paul Smith and the designer, and is the

When I was first given the brief on the Paul Smith pop up store I was keen to get started and already the ideas were rushing around in my mind. The brief stated that we had to work in groups, and we had to come up with a concept idea for promoting Paul Smith’s pop up store, with a beach theme. When I first began to mind map my ideas, I found it relatively easy to write down all that was on my mind. However thinking up a concept from the mind map sheets was a lot more difficult than I expected. However Nick Cox and Becky Delaney were in my group and in a group meeting we began to share our ideas, but even together we struggled to come up with a concept. Our ideas were unique but we felt that we could not relate them or tie them in with Paul Smith.

We started by looking at old 1950 style pin up girl posters, and also different kinds of typography. I felt that a stylish script font would be a perfect style to suit Paul Smith, because his logo design is hand written in a “script” style. Also the in the 1950s the style of beach posters also regularly featured the script style typography.

(image rights belong to “Johnson’s” and the artist, this is not my work! I do not own the rights)

Me and my group decided to research this further and different means of expressing Paul Smith in a different way, and we were still trying to come up with an idea for the project. We did come up with some concepts, but we felt they were not as strong of an idea as we could have had. So we decided to look back at our mind map sheets and Liz gave us the idea of switching mind maps with other people in the class. This technique was really good, we managed to create some humorous and interesting words that could be used and developed into a concept.

(image rights belong to the designer and

I chose the word “camping bee” and therefore began to create some playful characteristic sketches. I created some scenario’s on how the bee could possibly be linked to the beach or going on holiday. I did some research on bees and I found out that bees are workers, and hardly rest, moving from plant to plant collecting nectar to make honey. I even found out that bees have to visit over 4,000 flowers to produce one table spoon of honey. So the fact that bees are hard workers inspired me to the phrase “even busy bees have time to shop”, and relating this to Paul Smith. Maybe “even busy bees have time to shop, at the Paul Smith pop up store”. I felt this opened up a whole new space I could work with and become more loose with my designs n not so up tight on concentrating on relating it back to Paul Smith.

When we met back as a group we still felt we didn’t have a strong enough idea yet to work on  a final concept. However Becky suggested the “Magic Cube”, which is a cube that is able to split apart and open up to reveal different faces. However our idea was to produce a Magic cube promoting Paul Smith at the beach, and creating a Magic folding cube that shows certain information on certain faces of the cube to do with Paul Smith.  (image rights belong to the designer and the file host

Becky and Nick had produced there own Magic Folding Cubes as mock ups so we knew what exactly a Magic Cube was like and how it worked. Becky created 2 large folding cubes that could be folded into a spiky object using 3d pyramid shapes, that were stuck together. Nick produced a standard Magic Folding Cube, but it was small. However I thought it was quite effective in its size, because it was very accessible and easy to understand. Liz made a comment to our group that maybe if a person on a bus was looking at the magic cube, would they feel comfortable playing with a large over sized Folding Cube. I felt this was a very important variable worth thinking about for a final construction. I began to construct my own cube and add certain faces to the cube when it was constructed. I made it out of card and constructed 8 cubes and attached them so that the cube cold open at every angle to show a new face. I showed the box to my group and we all agreed about the faces and who would design which face.


Liz showed our class an example of Augmented Reality using a “TAG” on a piece of paper. She demonstrated this by putting the Tag in front of the Web cam on her laptop. Then a 3D animation grew out of the Tag, and also sound. I found this really inspiring and fascinating, as id never seen anything like it before, and didn’t think i would be able to do it. However I talked to Nick about my idea to incorporate the bee into an augmented reality animation, and he told me that he’d tried creating a Tag before and said it wasn’t too difficult.

(image rights belong to the creator and the file host

Story Board/ Animation

I began starting to storyboard my animation of the bee, and I started to think up scenarios that would suit the Paul Smith theme. In my bee research I found out that Bumble bees and Honey bees are different in a lot of ways. The thing that interested me the most is that Bumble bees are more heavily built and stronger then Honey bees, and therefore related it to bodybuilding and the beach. This made me think of Arnold Schwarzenegger in the late 70s and early 80s in Muscle Beach Venice, California. The image of a strong Bumble bee carrying a Honey bee and getting ready for the beach, including the phrase “even busy bees have time to shop”.

Saturday 30th November 2010

Today I began my final piece, and I was confident about creating it. I had bought some A2 mount board and I wanted to present my Augmented Reality side of the cube as a 2D story board. I began by sketching out the outline of the characters in black marker, and then scanning them into Photoshop where I added colour. I then printed them off and mounted them onto the board, and I feel that its overall visual effect is quite good. It communicates a short story of what is happening and I also feel that its simplicity is the key; in how my message is expressed. I also included the Paul Smith stripes and Logo, I didn’t want to over whelm the piece with Paul Smith because, as it is a group project I felt that the rest of the cube would have plenty of relation to Paul Smith. Therefore I decided that the overall focus of my Augmented Reality story board should be about my “Bee” concept.

As a group I felt we have worked very well together, and been able to compromise our idea’s and also bounce our idea’s around to find a balance. I felt that working in our team, made me open my eyes to a whole range of new techniques about idea’s and finding suitable concepts. I have now realized that you don’t have to be so strict with your initial idea’s to begin with, because it can always be built upon. I learned that your first idea isn’t always the best idea to carry out in a project. I felt that I was able to work and communicate well with Becky and Nick, and as well has being confident on paper; all 3 of us were coming up with similar idea’s, and wanted to go in a similar direct and adopt a certain style. I felt this is what made our Magic Folding Cube idea work so well. We each chose a side to personalize, and I feel if we didn’t have this group communication and confidence, our overall designs on the cube faces would not go together.



I felt a little apprehensive approaching such a broad task as writing a dissertation. However in and of itself is a process and it has to start somewhere. I guess putting pen to paper and actually mind mapping my idea is a great way to start bouncing around ideas. My most interesting interest has been of the graphic designer Abram Games, he has influenced me in so many ways. I was lucky enough to see an exhibition of his work and hear a speech from his daughter Naiomi. When I was first introduced to his work by Mick O Donohugh when I was at Yale College, I was very keen nourish myself with as much of his work as possible. I couldn’t believe how fresh and vibrant his work was for the time it was created.

Image rights belong to the designer and owner ABRAM GAMES and the hosting website (I do not claim ownership of this work by right and law)

His timeless, flawless and simple designs are what inspired me to enjoy this field more than any other, because it is so unique and expressive in a way only Games could express information. However I am going to research more n more of the things that have influenced me most as a graphic designer. I feel Games was just one of the many pioneers I have looked up to for inspiration, and I need to cast a wider net, maybe even to other disciplines such as photography maybe? I have always had a keen interest for the work of Ansel Adams and his vision and power of the Earth. This is a brilliant opportunity for me to broaden my thoughts and research deeper than I have into a speciality.

(image rights belong to the photographer ANSEL ADAMS and the hosting website (I do not own this image or claim any rights or ownership)

Manifesto Research    1/11

I have my own opinions and thoughts about what I feel is the application of my discipline graphic design, however for this brief we were told to look at the work of the Futurists and their opinions on art/design. One of my favourite quotes was by Allan Chochinov who says “Stop making crap”, which I agree with to some extent, because in modern times the standard of modern art/ design has declined so much since the introduction of computers and the ‘digital’. Ordinary people are taking this high tech form of art and manipulating it into a mainstream form of art that is considered ‘trendy’ or ‘fashionable’. I feel that a contemporary, more traditional style is more legible.

(I do not claim right to this image, copyrights belong to the photographer and file hosting site

I think this is because, we have moved into an age where what used to be a specialist craft or discipline has now been built upon with the help of technology so that people who call themselves ‘artists’ or call themselves ‘designers’, are able to create so called ‘works of art’ by the simple click of a button or mouse. However as we all know in the olden days where 80% visual information was crafted by hand, better planning and structuring came into effect. People would go and see a specific crafts man to do a certain job, as you would go to a lock smith to get a key cut; or sign painter or printing press company that makes signs. But, I don’t feel that modern art/design is all ‘crap’, as Chochinov describes it. I feel with experience the designer/ artist can have certain controls over effects that would not have been possible in the early 1920’s. For example the specialist use of Adobe After Effects and Photoshop, and the ability to control scale of an object in such a small workspace, and in a digital facility like Adobe Illustrator. Companies have designed specific packages to help specialist designers/ artists overcome the problems that they would normally face working in the physical, with size, scale can be an unreliable way of creating something that can be 98% precise with a computer.

(image rights belong to the designer and file hosting website

On the other hand however I feel this causes people to become more ‘lazy’ and not be as precise and professional as people would have been making things by hand as a trade. So I feel Chochinov is correct to some degree, but his quote is not specific enough to explain why he feels that there is so much ‘crap’ surrounding the disciplines art and design.

The Futurist Manifesto 1909        1/11

I began to read the manifesto with a little understanding of what it meant, but from what I researched this manifesto is what sparked off a generation of people who believed in Futurism as a movement. However i found it very difficult to understand the point of F.T Marinetti, his metaphors are so complex and diverse, its hard to grasp the meaning of what he is talking about. It has no logic, no structure, but as I carried on reading I realized that the point he is trying to make is breaking free from a formal culture of ‘seeing’ and ‘doing’. He become inspired by the beauty and structure of the city and tried to view it in a quirky new way. Marinetti’s metaphors are usually a description for what he is ‘feeling’ rather than what he was seeing with his eyes alone. He seemed to have this ability to describe the journey he was taking, by using ‘feeling’ as a point to create an atmosphere that was not only confusing but made you really open your eyes and your mind to try and understand what he meant.

This was one of my favourite quotes from the manifesto “And we hunted, like young lions, death with its black fur dappled with pale crosses, who ran before us in the vast violet sky, palpable and living.” I like it because it such a natural way to describe that feeling of being free, the exploration of a place, and being aware of his surroundings; by not just using his eyes but using his mind and feelings.

F.T Marinetti (I do not hold the image rights or any ownership of this image, rights belong to the photographer and hosting website

Another quote I found interesting was “We want to demolish museums and libraries, fight morality, feminism and all opportunist and utilitarian cowardice.” I didnt understand this, it felt like a complete contradiction to what I had just read in the manifesto. Why would they want to demolish the museums and libraries, I felt they took inspiration by what was around them. I feel that Marinetti was a trying to be a ‘rebel’, he must have had to reference some kind of influence from a predecessor or someone who inspired him to think and look at the world in a different light.

What is Manifesto?



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